Case Study: Rzeemakeovers – Lead Generation Campaign for Offline Makeup Artist Coaching
Client Overview
Rzeemakeovers is a renowned makeup studio and training center based in Bangalore, offering professional makeup services as well as specialized makeup artist coaching. The brand aimed to increase the number of enrollments for their offline coaching program, targeting aspiring makeup artists. They partnered with us to build a focused lead generation campaign that would drive student registrations and enhance brand visibility.
Campaign Goals
a. Generate High-Quality Leads:
Attract aspiring makeup artists interested in enrolling in the offline coaching program.
b. Increase Student Enrollments:
Drive inquiries and registrations for Rzeemakeovers’ makeup artist coaching program.
c. Build Brand Awareness:
Position Rzeemakeovers as a leading makeup artist training provider in Bangalore.
Campaign Strategy
a. Platform Used:
Facebook Ads
b. Targeting Parameters:
i. Location-Based Targeting: Focused on individuals in Bangalore and surrounding areas interested in professional makeup training.
ii. Interest-Based Targeting: Targeted people with interests in beauty, makeup artistry, cosmetology, and beauty-related professions.
iii. Behavioral Data: Engaged with individuals who had shown interest in beauty courses, makeup tutorials, and professional beauty training.
c. Creative Approach:
i. Landing Page Design: We created a dedicated, optimized landing page highlighting the course details, benefits, testimonials, and clear calls-to-action (CTAs) for registration and inquiries.
ii. Engaging Ad Copy: Crafted compelling ad copy that emphasized the career benefits of becoming a certified makeup artist through Rzeemakeovers’ coaching program.
iii. Visuals & Video Content: Used high-quality images and video content showcasing the studio’s work, live makeup demonstrations, and past student testimonials.
iv. Clear Calls-to-Action (CTA): Encouraged users to click through to the landing page and take action by registering for the course or requesting more information.
Results Achieved
a. Leads Generated:
200+ qualified leads from potential students interested in enrolling in the makeup artist coaching program.
b. Cost per Lead (CPL):
₹320
c. Total Ad Spend:
₹64,000
Performance Highlights
a. The campaign successfully generated high-quality leads with a CPL of ₹320, ensuring efficient use of the ad budget.
b. The landing page played a pivotal role in converting users, with a clear and straightforward funnel that guided leads to inquire or register.
c. The Facebook Ads campaign achieved high engagement, attracting a large number of qualified students, and resulted in a steady increase in enrollments.
Key Insights
a. Optimized Landing Page Drives Conversions:
The landing page was a key factor in converting visitors into actionable leads, providing a seamless experience that encouraged registrations.
b. Targeted Facebook Ads for Better Results:
The use of location-based and interest-specific targeting ensured the campaign reached potential students who were most likely to enroll.
c. Cost-Effective Lead Generation:
With a CPL of ₹320, the campaign proved to be highly efficient in generating quality leads at an affordable cost.
