Case Study: Night Walkers DJ Band – Lead Generation Campaign for Event Bookings
Client Overview
Night Walkers is a popular DJ band based in Delhi, renowned for their high-energy performances at a variety of events, including weddings, parties, corporate functions, and festivals. Although they have a strong local presence, Night Walkers sought to expand their client base and increase event bookings. They partnered with us to run a targeted lead generation campaign aimed at attracting potential clients looking to hire a DJ for their events.
Campaign Goals
a. Generate Qualified Leads: Attract individuals and event planners who are interested in booking DJ services for various events.
b. Increase Event Bookings: Drive more inquiries and bookings for Night Walkers’ DJ services by reaching potential clients who require entertainment for their events.
c. Enhance Brand Visibility: Raise awareness of Night Walkers in Delhi and nearby regions, positioning them as a go-to DJ service provider.
Campaign Strategy
a. Platform Used: Facebook Ads
b. Targeting Parameters:
i. Location-Based Targeting: Focused on individuals and event planners within Delhi and surrounding areas likely to hire DJ services for their events.
ii. Interest-Based Targeting: Targeted people interested in event planning, weddings, parties, corporate events, and music, as well as those following event-related pages or groups.
iii. Custom Audience: Created custom audiences using behavioral data to target individuals who had shown interest in similar services or events.
c. Creative Approach:
i. Engaging Ad Copy: Crafted compelling ads highlighting Night Walkers’ expertise, energy, and ability to provide the perfect music for all types of events.
ii. Visuals & Video Content: Used high-quality visuals and video snippets from past events to showcase the band’s vibrant performances and the atmosphere they create.
iii. Clear Calls-to-Action (CTA): Included strong CTAs encouraging potential clients to book the band for their events or inquire further through an easy-to-fill online form.
Results Achieved
a. Leads Generated: 150+ qualified leads from individuals and event planners interested in booking DJ services.
b. Cost per Lead (CPL): ₹440
c. Total Ad Spend: ₹65,000
Performance Highlights
a. The campaign successfully generated high-quality leads at an affordable CPL, ensuring that Night Walkers reached the right audience.
b. The ads attracted significant interest, leading to direct inquiries about booking the band for weddings, parties, and corporate events, resulting in increased brand recognition and conversions.
c. By showcasing dynamic visuals and engaging content, we were able to capture the attention of potential clients and convert them into actionable leads.
Key Insights
a. Targeted Lead Generation: Advanced Facebook targeting allowed us to effectively reach individuals actively planning events and looking for DJ services, resulting in high-quality leads.
b. Visual Content Drives Engagement: Engaging visuals and videos from previous performances increased user interaction and excitement, helping to generate more inquiries.
c. Affordable and Effective Campaign: The lead generation campaign delivered excellent results with a low CPL, enabling Night Walkers to secure new clients and drive event bookings.
