Case Study: Jamshedpur Interio – Building an Online Presence from Scratch
Client Overview
Jamshedpur Interio is a newly established interior design company based in Jamshedpur, offering expert design services for both residential and commercial spaces. Although they had a strong local reputation, the company lacked an online presence with no social media profiles, website, or Google My Business (GMB) listing. They reached out to us to help create a digital footprint that would represent their brand, attract potential clients, and showcase their work.
Campaign Goals
a. Establish an Online Presence:
Create and optimize social media profiles, a website, and a GMB profile to introduce Jamshedpur Interio to the online market.
b. Increase Brand Visibility:
Boost awareness of Jamshedpur Interio’s services in Jamshedpur and surrounding areas.
c. Generate Leads and Inquiries:
Drive potential clients to inquire about Jamshedpur Interio’s services, portfolio, and contact options.
Campaign Strategy
a. Platforms Used:
Instagram, Facebook, Google My Business (GMB), Website
b. Social Media Setup:
i. Instagram & Facebook Profiles: Created and optimized professional profiles with cohesive branding, including company logo, bio, and contact details. Developed a content strategy focused on showcasing completed projects, design tips, and client testimonials.
ii. Google My Business (GMB): Set up and optimized the GMB profile to ensure that Jamshedpur Interio appeared in local search results. Added accurate business information, contact details, hours of operation, and encouraged customer reviews.
c. Website Development:
i. Responsive Website: Designed and developed a user-friendly website highlighting the brand’s services, portfolio, and expertise in interior design. Sections included project showcases, client testimonials, and clear CTAs for consultations.
ii. SEO Optimization: Integrated local SEO strategies to help the website rank higher in searches for interior design services in Jamshedpur and surrounding areas.
Results Achieved
a. Social Media Presence:
Established professional Instagram and Facebook profiles with engaging content. The pages grew their following quickly, with regular posts showcasing completed projects and design expertise.
b. Website Launch:
The responsive website became a key asset, offering easy access to information about the brand, portfolio, and contact options. This led to a significant increase in inquiries and consultations.
c. Google My Business (GMB):
The GMB profile boosted visibility in local search results, leading to higher traffic, trust-building customer reviews, and inquiries for services.
Performance Highlights
a. Social media profiles experienced significant growth in followers and engagement, leading to more inquiries and consultations.
b. The website became a primary tool for converting potential clients, driving direct inquiries and increasing the volume of consultations.
c. The GMB profile greatly improved local search visibility, resulting in an increase in calls, directions, and website visits from people searching for interior design services in the area.
Key Insights
a. Building a Digital Foundation:
Creating a strong digital presence through social media profiles, a website, and GMB from scratch helped Jamshedpur Interio gain credibility and visibility online.
b. Engaging Content Drives Engagement:
Posting regular updates, showcasing projects, and sharing client testimonials helped build engagement and attract potential clients interested in quality interior design services.
c. Local SEO and GMB Optimization:
A fully optimized GMB profile significantly improved local search visibility, attracting leads from nearby areas and making it easier for potential clients to find Jamshedpur Interio.
