Case Study: Husain Law Firm – Personal Injury Campaign Success
Client Overview
Husain Law Firm is a leading personal injury law firm known for its expertise in aviation and hotel liability cases. With a proven track record of advocating for victims, the firm aimed to secure high-quality leads to support clients in two key cases: Alaska Airlines and Sandman Hotel.
Campaign Goals
a. Alaska Airlines Campaign:
Targeted individuals impacted by an aviation incident involving Alaska Airlines.
Goal: Generate qualified leads to help build strong client cases and offer expert legal support.
b. Sandman Hotel Campaign:
Focused on those injured or affected by negligence at Sandman Hotel.
Goal: Reach out to individuals in need of personal injury legal services and connect them with the firm.
Campaign Strategy
a. Platform Used: Facebook Ads
b. Targeting Approach:
i. Location Targeting: Focused on regions affected by the incidents.
ii. Interest-Based Targeting: Reached individuals interested in personal injury, legal support, and related fields.
iii. Custom Audiences: Utilized behavioral data to create tailored audience segments.
c. Creative Strategy:
i. Crafted compelling ad copy emphasizing the firm’s authority and expertise in personal injury law.
ii. Designed visuals to inspire trust and convey professionalism.
iii. Strong calls-to-action (CTAs) encouraging potential clients to complete a simple consultation form.
Campaign Results
a. Alaska Airlines Campaign
Leads Generated: 74
Cost per Lead (CPL): $8.48
Total Ad Spend: $627.86
Performance Highlights
a. Successfully generated high-quality leads at an affordable CPL.
b. Effective targeting ensured engagement with the right audience, leading to strong conversions.
b. Sandman Hotel Campaign
Leads Generated: 40
Cost per Lead (CPL): $8.65
Total Ad Spend: $345.93
Performance Highlights
a. Delivered a solid return on investment, reaching potential clients with a cost-effective CPL.
Key Insights
a. High-Quality Lead Generation: Both campaigns effectively attracted individuals actively seeking legal assistance, resulting in actionable leads for the firm.
b. Cost-Effective Campaigns: With CPLs under $9, the firm achieved excellent cost efficiency in both campaigns, optimizing ad spend and maximizing returns.
c. Targeted Approach: Customized audience parameters ensured ads reached those most likely to require legal representation, driving meaningful engagement.
