Case Study: Dr. Kamila – Dentistry Lead Generation Success
Client Overview
Dr. Kamila is a renowned dentist located in Texas, specializing in high-quality dental care services. With a focus on advanced dental treatments, her goal was to generate qualified leads, specifically targeting individuals seeking superior dental care.
Campaign Goals
a. Generate Quality Leads:
Reach potential patients who are actively searching for dental services and advanced treatments.
b. Expand Local Reach:
Establish Dr. Kamila as the premier dental expert in Texas.
Campaign Strategy
a. Platform Used:
Facebook Ads
b. Targeting Approach:
i. Location-Based Targeting: Focused on Texas, with a radius around the clinic to attract local patients.
ii. Interest-Based Targeting: Aimed at health-conscious individuals, those interested in dental care, cosmetic dentistry, and family health.
iii. Behavioral Targeting: Focused on people recently searching for dental or healthcare services to capture timely interest.
c. Creative Strategy:
i. Ad Design: Developed visually engaging ads that showcased Dr. Kamila’s expertise, trustworthiness, and commitment to patient care.
ii. Promotions & CTAs: Highlighted special promotions or free consultations to drive higher conversion rates.
iii. Clear Calls-to-Action (CTAs): Encouraged users to book appointments or request consultations directly through the ad.
Results Achieved
a. Leads Generated:
40+
b. Cost per Lead (CPL):
$8.65
c. Total Ad Spend:
$345.93
Performance Highlights
a. The campaign effectively generated high-quality leads at a very affordable CPL.
b. Precise audience targeting ensured engagement with individuals most likely to convert into new patients.
c. The campaign provided a consistent stream of leads, boosting Dr. Kamila’s clinic visibility and appointment bookings.
Key Insights
a. Precision Targeting:
Hyper-local and interest-based targeting allowed the clinic to connect with prospective patients efficiently, driving more relevant traffic.
b. Cost-Effective Approach:
Achieving a CPL of just $8.65 helped the clinic maximize its budget while delivering substantial value.
c. Enhanced Brand Positioning:
The campaign strengthened Dr. Kamila’s reputation as a trusted, go-to dentist within her community.
